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TikTok is introducing a fresh option that allows them to reduce the amount of AI-created videos appearing in their streams. This move comes as the company revealed that it now features more than 1 thousand million AI-generated clips.

Testing and Rollout

This change is undergoing trials over the following weeks before a full-scale release. This development comes amid a increase in AI-generated material, spurred by new video-generation tools.

The Broader AI Trend

Studies have shown that approximately 10% of the most rapidly expanding content creators on a popular video site exclusively feature clips produced artificially. A large amount of this content is deemed mass-produced AI material, a term for poor-quality, bulk-generated content that is frequently nonsensical or bizarre.

Based on user feedback that many people appreciate content made with AI tools, including AI artwork to science explainers, and we aim to provide users the option to see more or less of that, based on their own likes,” stated a platform representative.

Volume and Proportions

The service announced that there are currently over a billion videos on its network tagged as AI-generated. Collectively, in excess of 100 million media items are added to the platform every day, making clips made by AI a limited part of its complete catalog.

How to Adjust Settings

Users will be in a position to limit or boost the amount of artificial media they view by using the “manage topic” setting in the app and picking AI-made media. Other topics that currently be adjusted under the setting cover news, clothing, aesthetics, and movement.

Content Labeling and Policies

TikTok’s policies oblige users to identify lifelike artificially created content, and it bans harmful AI impersonations of public figures or emergencies. Any authentic-looking AI video that is unmarked can be removed under its terms of service.

In addition, the app will from now on add an “AI-made” watermark to content produced via its proprietary AI systems, or flagged by an cross-platform project for identifying content made by AI. This step is designed to stop users from trying to circumvent the tagging system.

Responsible AI Funding

TikTok is furthermore introducing a $2 million AI literacy fund for professionals and groups to create informative material about responsible artificial intelligence. This program will benefit charitable organizations dedicated to training programming and robotics.

Content Safety Approach

TikTok has justified its safety measures, amid discussion over plans to cut jobs for numerous safety staff in Britain. TikTok is expected to reduce 439 jobs in its content moderation division in the UK capital, with trade unions and digital protection specialists raising concerns that staff are being displaced by AI moderation.

A senior executive explained that staff-based oversight would remain essential, but artificial intelligence can protect employees by removing the most graphic content prior to it has to be seen by staff. The platform reported a 76% decrease in disturbing and violent content handled by safety staff over the last 12 months due to reliance on its machine learning processes.

We believe it is crucial to balance humans and technology to ensure user safety,” she said. “We’ll have humans as part of that process, but we further consider it’s extremely critical to minimize viewing of harmful content as swiftly, which is why a significant AI assistance is making a difference operate efficiently.”